Your Executive Team

The Carefree Luxury Approach

Energy, style and enthusiasm

Each member of our team is an expert and has a specialty in event planning and production.  Carefree Luxury was formed around the principle of giving you the luxury of time. Time to fully experience those once-in-a-lifetime events and celebrations, the landmarks and achievements that form your valued memories.  We are committed to freeing you from the countless details and turning your vision from a dream into reality.

The Carefree Luxury team delivers an unequalled depth of knowledge of this famed region, and draws upon a powerful network of skilled professionals and vendors, forged by hands-on involvement in the community. Together we will ensure your experience is authentic and memorable whether a family celebration, a corporate retreat, team-building exercise, or the launch of a new product. With Carefree Luxury and our partners, you will feel welcome and at ease to fully enjoy your event.

Diana Andree, Founder 

Diana is a sales and marketing professional with 17 years of hospitality experience, principally in leisure travel, media marketing, and events production.

“Diana is an incredibly positive person with a sparkling attitude, non-stop work ethic and endless creativity! Diana always listens, asks questions and works with everyone to take the next step. She is a great leader with genuine modesty. Working with her is a joy!”

“Diana can easily be described as uber professional in every respect. The guests she serves are most often in the upper five percentile of wealth and have experienced the best of the best.”

“I would confidently recommend Diana for any role that requires a high degree of project management and process flow, as well as excellent communication skills.”

Jody Banovich, Strategic Partner, Golf Guru

Jody picked up her first golf club on her 16th birthday, and went on to a golf scholarship at the University of San Francisco where she played Division 1 golf, and was their A player all four years.

“Some people go through life and never find their true passion but I was fortunate to have found mine at a young age.  Golf has given me more than just victories on the course.  It has given me the core values that would make any person successful in the game of life.”

Scotti Stark, Strategic Partner, Napa & Sonoma Concierge

Scotti has been in the business of wine for nearly two decades, and in the business of people all his life. He had an epiphany when his wine mentor let him taste a 1982 Chateau Leoville Las Cases. That led to a career that included developing the wine program and training development at Pappas Bros. Steakhouse, which ultimately won him the Best Sommelier(s) award from Food and Wine Magazine. His talents in both sales and hospitality evolved into close relationships with winery owners, customers, concierges and all those who appreciate the fine wines from the beautiful Napa Valley.

Wayne Noel, Event Branding and Production

Wayne received a B.A. in Film and Audio Production, and went on to become a certified Audio Recording Engineer.  He has designed logos, websites, and marketing materials for many different companies in the event industry.

Wayne believes that every event is unique and uses his adaptability to represent the mood, feeling and natural vibration of the people and places involved. He thrives on making meaningful connections and producing organic events.

Dennis Castro, Filmaker

Dennis Castro is an award-winning Producer, Director and Editor. After moving to San Francisco, Dennis began to develop his love and appreciation for his craft, training in all aspects of production and eventually directing and producing television programs.

He has extensive experience with a wide range of clients and projects, including television programs and commercials, educational and instructional videos, and independent feature films.